Photo by mattburns.co.uk

Food marketers have been at it for nearly a century. They’re saving us time, making it ever easier for us to consume their products, and all they ask in return is to charge us a little extra for the “convenience.” Bless their hearts.

When pressed, most of us will acknowledge that the top priority of food marketers is not to make our lives easier or tastier, but to get us to eat (and spend) more. What’s truly remarkable is that despite knowing this, we still parrot and defend their ideas as ardently as if we’d thought of them ourselves.

Do you really believe Krispy Kreme makes the best doughnuts, Ben & Jerry’s makes the best ice cream or life is impossibly difficult without pre-sliced bread? My guess is you probably do, or at least did at some point.

But the reality is none of these things are true, and that we think they are is just a sign of brilliant marketing.

Food isn’t like other products. There are people who buy every single gadget that Apple creates, and if Apple started making twice as many products per year those people would still buy them all. But humans can only eat so much food, which makes it difficult for food companies to expand their market and be competitive.

Enter “added value.”

Sliced bread, instant oatmeal and single serving Go-gurt are all examples of foods designed to be easier to eat. And companies correctly assume that we are happy to pay more for the free time these conveniences allot us.

But does this freedom really make our lives better?

I would never argue that time doesn’t have value. Though I think there is a strong case for slowing down and taking time to eat mindfully, I certainly see the appeal of fast and portable food. As a PhD student, writer and website owner I know what it means to be busy.

But convenience is not the only thing you get when marketers sell you on their products. You also eat more, and you eat worse.

Because sliced bread is easier to eat, people tend to eat more of it, along with whatever they choose to put on top. Additionally, since real bread quickly becomes stale when cut into smaller pieces food companies have had to find new (non-ecofriendly) packaging and add preservatives, dough conditioners and other chemicals to keep breads soft.

The ingredient list on a loaf of Wonder Bread is truly remarkable:

Wheat Flour, Water, High Fructose Corn Syrup or Sugar, Yeast, Contains 2% or Less of: Ferrous Sulfate (Iron), B Vitamins (Niacin, Thiamine Mononitrate (B1), Riboflavin (B2), Folic Acid), Barley Malt, Soybean Oil, Salt, Calcium Carbonate (Ingredient in Excess of Amount Present in Regular Enriched White Bread), Wheat Gluten, Dough Conditioners (Sodium Stearoyl Lactylate, Mono and Diglycerides, Calcium Dioxide, Datem and/or Azodicarbonamide) Vitamin D3. Calcium Sulfate, Vinegar, Yeast Nutrients (Monocalcium Phosphate, Dicalcium Phosphate, Ammonium Sulfate, Ammonium Phosphate and/or Ammonium Chloride) Cornstarch, Wheat Starch, Soy Flour, Whey, Calcium Propionate (to Retain Freshness), Soy Lecithin.

In contrast the bread I buy at Acme, my local bakery, is made of flour, water, yeast and salt. Special loaves may contain olives or herbs, but you get the general idea.

I have to cut it myself and it doesn’t last long if I leave it on the counter (it freezes absolutely beautifully), but the bread at Acme is also some of the best tasting bread I’ve had in my life.

Are you shocked that my Acme loaf costs around $2, while Wonder Bread costs close to $4?

I don’t eat much bread, because it is not particularly healthy. But I enjoy burgers, pizza, sandwiches, naan and other traditional foods way too much to cut it out completely. Reasonable quantities of bread can easily be incorporated into a healthy diet, particularly if you exercise regularly. But bread is not health food and eating as little as you’re comfortable with is generally a good idea.

We do not need unhealthy foods to be more convenient or less expensive. And if you’re going to put health aside and eat them anyway they should also taste absolutely amazing, not good or even pretty good.

Does pre-sliced bread really make the cut? I don’t think so.

Sliced bread was never a great invention, it was great marketing. ”The best thing since sliced bread” was derived from an ad campaign claiming it’s invention was “the greatest forward step in the baking industry since bread was wrapped.”

The phrase may be perfect for describing brilliant marketing (“The best added value campaign since sliced bread”) but do we really need to continue propagating the message that low-quality convenience food is the best invention of the past 100 years?

If we want a true benchmark for greatness, maybe we should change it to “the greatest thing since the iPhone.”

Just for fun, here’s a video of Seth Godin’s TED talk about marketing and the sliced bread campaign.

How great is your bread?

Originally published September 1, 2010.

Tags: bread, marketing, psychology, Seth Godin

This is one of my favorite discussions on health and processed food so far, thanks everyone for your questions. As always, show notes are below.

August 17, 2011 | Episode 11 of Summer Tomato Live will be here tonight at 6pm PST. The format is a little different this week. Instead of covering one topic, I’ll be answering 3 recent subscribers questions. The questions I’ll be answering are:

1. What’s the deal with processed foods, why are they so bad?
2. Are artisan breads as bad as grocery store breads?
3. Cooking healthy food takes me forever. How can I make it quicker and less overwhelming?

Summer Tomato Live normally requires a subscriber password, but since we have so many new readers this week (thank you TIME Magazine!) I’m going to leave this episode open so anyone can participate.

Also to celebrate making TIME’s list of best websites, for the rest of the week I’m offering one free month off a new Tomato Slice subscription. So if you’ve been thinking about signing up, now would be a great time.

Read this for more information on the show and newsletter.

To watch live and join the discussion click the red “Join event” button, login with Twitter or your Vokle account, and enter the password when prompted. I encourage you to call in with video questions, particularly if your question is nuanced and may involve a back and forth discussion. Please use headphones to call in however, or the feedback from the show is unbearable.

See you soon!

Show notes:

• In Defense of Food, by Michael Pollan
• How To Avoid Getting Sick In Flu Season
• How To Cook Perfect Rice Without A Rice Cooker (and make magical rice balls)

Tags: bread, processed foods

Photo by ♥serendipity

Today’s post is from guest blogger Robert Milton. He blogs for Jollyville Dental, an Austin dentist, who specializes in cosmetic dental procedures and Invisalign braces.

10 Foods You Didn’t Know Were Damaging Your Teeth

by Robert Milton

Most people know candy and other sugary foods wreak havoc on their teeth, but how about fruit?

You’ve probably heard brushing and flossing twice a day is the best way to keep your teeth healthy. But some foods cause enough damage to warrant extra cleanings.

How does food damage your teeth?

There are two main elements of food that tarnish your pearly whites: sugar and acid.

Sugars, especially sucrose (table sugar), feed the millions of bacteria already in your mouth. Bacteria feast on your plaque buildup and produce lactic acid, which erodes your tooth enamel. Sucrose is the worst form of sugar because it adheres to teeth very strongly making it (and the bacteria) difficult to remove even when brushing.

Acids naturally occur in many foods, including fruit. In these cases, bacteria aren’t necessary to produce acid and cause tooth decay. Instead, acidic foods eat away at your enamel and break down your teeth directly.

Generally you can wash away natural acids by drinking water. Ironically, brushing soon after consuming acidic foods or beverages can actually cause more damage. Because teeth are porous, brushing softens them and makes them more susceptible to acid. After eating acidic foods, you should wait at least an hour before brushing.

What foods should you worry about?

In addition to the sugar and acid in foods, you should consider the length of time food is left on your teeth. The more time bacteria have to produce acids, the more damage will be done.

While many of these foods are healthy for other reasons, you should try and care for your teeth soon after eating them. Drinking water with your meal, chewing sugar-less gum, rinsing with an alcohol-free fluoride mouthwash or flossing and brushing with toothpaste reduces the risk of damage.

Look out for:

• Sugar and/or acid content
• Stickiness (how much food remains on teeth)
• How long the food is in your mouth

10 Foods That Damage Your Teeth

1. Apples

Apples are high in acid, are surprisingly hard on your enamel. While a daily apple may keep the doctor away, the acid might keep your dentist on speed dial. Eating apples is fine, just be sure to rinse your mouth with water or mouthwash shortly after.

2. Hard candies

Though you probably know the sugar in candy is a problem, hard candies are especially harmful because we tend to hold them in our mouths longer. Also be aware that cough drops are often made with sugar, so opt for the sugar-free brand if available.

3. Pickled vegetables

Pickles are made with vinegar, which is acidic, and often sugar as well. While the vegetables are healthy, the brine is can damage your teeth. Drinking water with your meal helps wash away acids and sugar, but remember to brush an hour later.

4. Bread

Many breads contain sugar—especially processed white breads. It’s best to check the labels for any added sweeteners that will breed mouth bacteria. Bread is also sticky and gets between and behind your teeth.

5. Popcorn

Popcorn is notorious for getting stuck in your teeth, and the areas between your teeth will cultivate more bacteria for that reason. It’s okay to treat yourself to a bag of popcorn as long as you rinse with water and remember to floss and brush after.

6. Peanut butter

Sticky and often made with sugar, peanut butter not only feeds bacteria but makes it easier for them to adhere to teeth. Look for natural peanut butters with no added sugars to lessen the problem.

7. Jelly

Along with peanut butter, jelly or jam is loaded with sugar and quite sticky. Even the all-fruit brands contain natural sugars and encourage plaque and bacteria if not washed away soon.

8. Meat

Meat tends to get stuck between your teeth, and some meat products contain sugar as a preservative. While the amount may not be very high, any food that sits between your teeth can promote tooth decay. Try chewing sugar-less gum after eating if you can’t brush right away.

9. Diet soda

Just because it doesn’t have sugar doesn’t mean your teeth are safe. The acidity of diet sodas is still extremely high, making it one of the worst products for your teeth.

10. Salad dressing

More of a condiment than a food, salad dressings use vinegar and sugar for flavor. Salads should be a staple in anyone’s diet, but be careful of the dressings that can harm your smile.

What are your tips to reduce tooth decay?

Tags: bread, diet soda, fruit, jelly, meat, peanut butter, pickles, popcorn, salad dressing, sugar, teeth, tooth decay

Photo by Sebastian Fritzon

Among my health conscious friends, we unanimously agree that eating out is the biggest barrier to weight loss.

San Francisco residents are fortunate that local, high-quality ingredients are the standard in almost every dining establishment (same is true for NYC, LA and other US foodie cities). We have gastropubs serving up grass-fed beef burgers, street carts offering sustainable fish tacos and small neighborhood spots dishing up heirloom vegetables and artisan ingredients.

I know, we’re spoiled rotten. But there’s a downside to all these wonderful options.

Ironically, the problem is that everything tastes amazing and is relatively healthy. Also, the menus tend to change regularly (often daily) depending on what is in season. So there’s no guarantee that you’ll ever be able to enjoy a particular dish more than once.

These things make it really easy to justify overeating.

There are many factors that cause us to overeat when we’re out. Here are the most common, and what to do about them.

6 Ways Eating Out Causes Overeating (And How To Stop It)

1. Huge portions

Problem: Even at the best SF restaurants, portions are still usually way too large for any one person (though few people realize this). Most of us could eat 75% of what we’re served and still have eaten more than we needed to be satisfied. That’s too much food even if you don’t fall victim to any of the pitfalls below.

Solutions:

• Share. It feels unnatural at first, but you’ll quickly realize that even men can share most dishes and still get plenty of food. If you really want your own entree, chances are you don’t need anything else on the menu.
• Stop. As one of my very slender friends recently explained to me, “People just need to get over the guilt of leaving food on their plate when they’re no longer hungry.” We are naturally wired to finish our plates, no matter how big. Training yourself to stop when full is the only way around this problem when you don’t control portion sizes. If you’re still riddled with guilt, make friends with the to-go box.

2. Multiple courses

Problem: Feel obligated to try everything? Variety may be the spice of life, but it’s also a great way to eat more than you should.

Solution: Order less. Ask your server how much food is appropriate for your party, and assume that’s at least 20% more than you need (i.e. drop a small plate). Make the tough decision and only order as much as you’re comfortable finishing. Otherwise, make sure you’ve mastered the “stop eating” rule above. (hint: it’s easier to have restraint briefly and order less than to try and hold yourself back once the food is in front of you).

Rarely do we regret ordering too little.

3. Free bread

Problem: Pre-meal bread is the worst. Not only is it some of the most useless calories in the human diet, it tortures and taunts you while you’re waiting for the food you’ve already decided is worth your time and calories.

Solution: Skip it all together. If you can’t handle the basket sitting on the table, explain to the server that you don’t need bread. If you’re trapped because everyone else at the table is having a dinner roll feeding frenzy, distract yourself by ordering a good drink and striking up conversation.

4. Dessert menus

Problem: Dessert is tasty and ubiquitous.

Solutions:

• Choose your battles. No one on earth should be eating dessert daily. Sugar accelerates aging, causes heart disease, diabetes and pretty much all the diseases of civilization. It doesn’t matter if you’re fat or thin, sugar is bad for you. So you should only welcome the dessert menu if this meal is a truly special occasion.
• Count your bites. Even if you do decide to indulge, you shouldn’t pretend that 10 bites is the same as 4. Desserts typically run 25-75 calories PER BITE (think about that), and extras really do matter.

5. Excessive alcohol

Problem: Drinking is fun and can lead to excess in many ways. Sugary drinks, beer and even wine can contribute significant sugar calories to your daily intake. Alcohol also puts you at greater risk of making poor decisions, like that late night burrito at El Farolito (yeah, I’ve been there).

Solutions:

• Water. Alternate between alcoholic drinks and water. This will both prolong your evening stamina as well as temper tomorrow’s hangover pain.
• Drink less. A good friend in the restaurant business recently introduced me to the “half cocktail,” which is basically half the size (and sugar/alcohol content) of a regular cocktail. The half cocktail is brilliant because you get to try more drinks without paying for it the next day. This might not be an official option at the bar, but it is certainly an option at home or if you’re out with a close friend.
• Go weak. If drinking less is really hard for you, start by ordering drinks with less alcohol and sugar. French wines tend to have less alcohol than big California wines. Likewise, there are plenty of amazing cocktails that don’t require added sugar. Talk to your bartender to find the best options for you.

6. Tasty dishes

Problem: Food is tasty and you want to keep eating it.

Solution: Stop thinking with your tongue and start using your brain. I know food is good, but the reality is you enjoy the first bite more than any other. Start with the best things on your plate and leave the worst for last. It’s easier to walk away if you’re sure you’ve already had your best bite.

How do you eat healthy while eating out?

Tags: bread, dessert, restaurants, Special Occasions

Photo by Venex_jpb

If there is a single subject that befuddles the health-conscious eater, it is undoubtedly carbohydrates.

Most of us have seen the impressive results of at least temporarily restricting carbs, but studies examining the long-term effects of carbohydrate restriction are often ambiguous. Also, while some experts argue fervently for a low-carb lifestyle, some nutritionists still warn about the dangers of eating too much fat or protein.

So how do we know what to believe?

A full examination of the science behind carbohydrate metabolism is beyond the scope of a single blog post, and is in fact not entirely understood by the scientific community (for a thorough review of this topic read Gary Taubes’ book Good Calories, Bad Calories, which I have reviewed here).

However, there are a few things we do know about carbohydrates that are worth pointing out.

Lesson 1: Refined grains contribute to nearly every chronic disease in modern civilization.

It is universally agreed in the nutrition community that refined, processed carbohydrates are the worst things to eat on the entire planet.

And it is impossible to overstate how remarkable this is.

The nutrition community is one of the most disagreeable bunches in all of science. But across the board–from vegans like Colin Campbell to carnivores like Robert Atkins–not a single one of them considers processed carbs to be nutritionally neutral. They all consider them dangerous.

Without question, refined carbohydrates contribute to poor health.

Lesson 2: Vegetables protect against nearly every chronic disease in modern civilization.

Where things start to get more complicated is with unrefined carbohydrates, and the various iterations of this definition. There is ample evidence that the carbohydrates contained in vegetables are not harmful, and possibly beneficial.

To call these vegetable carbohydrates “fiber” is to oversimplify the science, but suffice to say that vegetables are good for you and contribute to your good health.

This is also generally agreed upon.

Lesson 3: Whole grains are different from intact grains.

Few people will argue against my first two points. But bring up whole grains and you will unleash a fury of controversy. Some people believe whole grains to be the cornerstone of any healthy diet, while others consider them superfluous and possibly detrimental to good health. You can find dozens of PhDs and MDs to back up your claims no matter what camp you align with.

So why is there so much disagreement? What does the science say?

The problem is that nutrition science conducted in free-living humans is virtually impossible to interpret. This is largely because the studies are so difficult to control and people’s behavior and self-reporting are so unreliable. Another problem is that the definition of “whole grains” has been watered down to a point where it is virtually meaningless.

One reason whole grains are hard to identify is because the US Food and Drug Administration (FDA) has created a definition that is friendly to food companies, but not to consumers.

The FDA requirements for a manufacturer to use the term “whole grain” on its label (along with the respective health claims) are as follows:

“Cereal grains that consist of the intact, ground, cracked or flaked caryopsis, whose principal anatomical components – the starchy endosperm, germ and bran – are present in the same relative proportions as they exist in the intact caryopsis - should be considered a whole grain food.” (emphasis added by me)

Get it? To be considered “whole,” grains do not actually have to be intact.

Thus food manufacturers create products using this loose definition to their advantage, demolishing grains as normal, then adding back the required ratios of grain parts (germ and bran) to meet the standard.

This is how products like Froot Loops get spiffy health labels claiming they lower heart disease when any unbiased nutrition scientist would agree that, with 41% sugar by weight, Froot Loops almost certainly contribute to heart disease.

On the other hand, there is compelling data that intact whole grains contribute to better health.

Lesson 4: Eating grains is a personal choice, not a nutritional imperative.

The good news is that it is really easy to tell the difference between fake “whole” grains and intact whole grains. If a food actually looks like a grain (i.e., it retains its original form and bran covering), then it is an intact grain. If it looks like a Cheerio, chip, loaf of bread or pasta with a “whole grain” label, then it is a fake whole grain.

People following a primal or paleo diet will argue that this difference is irrelevant and that all grains (and legumes?!) are unnecessary for good health. Personally I disagree, but remain fairly neutral on the personal choice of removing grains from the diet entirely.

Grains do not appear to be necessary for survival (Inuit tribes survive without them), but optimal nutrition may require slightly more effort than would be necessary following a traditional balanced diet.

This is generally how I feel about all healthy, restrictive regimens such as vegetarian, vegan and raw diets. You can make it work for yourself if you are willing to make sacrifices and put in the effort.

However you should be aware that for many people, myself included, cutting whole grains out of your diet completely is extremely difficult and, if you ask me, unnecessarily painful.

Conclusion

When making food choices about grains, the critical question is not whether or not a food is “whole” grain but whether the grain is intact. For this reason, it matters very little if you substitute “whole grain” products for regular refined products such as pasta.

Examples of intact grains are oats, barley, brown rice, whole wheat, quinoa (sort of) and faro. White rice is not a whole grain, and is closer to a refined grain than a whole grain.

For optimal health, processed and refined grains should be eaten very sparingly. Small amounts such as those eaten in traditional cultures can be part of any healthstyle, but including them is a personal choice that will depend on your own goals and preferences.

The irony is that if you are able to remove processed foods from your diet, the way you eat could probably be described as low-carb. But this label really undermines a healthstyle based on real food.

Though I eat relatively few grains compared to most Americans, I cringe when I see the shining example of low-carb living, The Atkins Diet website, with images of fake pancakes and pasta plastered all over it. If that is what low-carb is, I want nothing to do with it.

Processed food is still processed food, whether the carbohydrates have been synthetically removed or not. Stick to eating real food and you’ll never have to worry about carbs.

Do you count your carbohydrates?

Originally published November 25, 2009.

Tags: bread, carbs, intact grains, paleo diet, pasta, processed foods, quinoa, raw food, real food, refined carbs, rice, vegan, vegetables, vegetarian, whole grains