Why I Don’t Bargain Shop for Food

Farmers market it Portland, OR
Money is a touchy subject. Even without bringing up finances directly, people like me who encourage others to eat Real Food often get branded as elitist out of hand.
I get it. Finding and affording fresh food can be difficult or impossible for some people, and that is heartbreaking. But I don’t think that should make the entire subject off limits.
Food is a complex topic that includes issues related to health, economics, culture, human rights, animal welfare and the environment/sustainability. We also need to make food decisions multiple times a day in order to survive.
I consider all these things when deciding what to purchase for myself and my family, and know first hand what kinds of tradeoffs come up when choosing what to eat. Over the years both my priorities and financial means have changed dramatically, and ultimately evolved into the system I use today.
Here I’ll take you through my thought process in making food decisions, including how I’ve adapted to lower and higher income levels.
Of course none of this is intended as a judgement or condemnation on anyone else’s decisions. Everyone’s values are personal and equally valid, and obviously you need to do what works for you and your family.
My goal here is to shed some light on a difficult subject and hope it provides some clarity for those who are trying to make heads or tails of these issues.




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