Farmers Market Update: Cheap Eats
Holiday spending making you wish you didn’t have to buy food the rest of the month?
You’re in luck, the farmers market in January is full of healthy, delicious and very affordable produce. This weekend I spent about half of what I do during a normal week in any other season.
My guess is winter produce is cheaper than spring and summer produce because it is more sturdy. During the summer, stone fruit (peaches, plums, etc.), berries and delicate greens are extremely perishable. They are also sweeter, so probably more labor intensive to grow (I’m just speculating here, farmers please feel free to chime in).
Whatever the reason, the food is cheap now at the farmers market. But don’t let that fool you into thinking it isn’t tasty. Hearty greens, root vegetables and squash are perfect soul-warming food for this frigid weather.
It’s win-win!
The star of the season is brassica, also known as cruciferous vegetables. These are generally what we think of when we say “leafy greens.” Examples of brassica are broccoli, cauliflower, Brussels sprouts, cabbage, turnips, kale, etc.
It’s pretty common to not like these vegetables, so I won’t hold it against you if you just grimaced a little. But if you have only had them frozen or from the regular grocery store I urge you to try brassica again at your local farmers market.
When brassica are grown with care they are sweet and not bitter, tender and not tough. They are really delicious, probably my favorite. But I hated them as a kid. I urge you to give them another chance if you don’t love them already.
It’s also a great time to get onions, leeks, shallots and garlic. Not surprisingly, these make your brassica taste even better.
But life isn’t all about Brussels sprouts and broccoli this time of year. Citrus fruit is taking the market by storm, bringing a splash of warm color to cool weather.
I grew up in Southern California so I’m a little picky when it comes to citrus, but I had my socks knocked off today by the clementines at Olsen Organic Farm. You can’t go wrong with any of the clementines in San Francisco right now, but these were truly special. The flavor was so rich and concentrated. In my hypnosis I bought a huge bag of them.
Tropical fruits are also popping up at the farmers market. Today alone I spotted mango, kiwi, Malaysian white guava and white cherimoya. Too bad there wasn’t any bikini weather to pair with them.
And of course this time of year there are always persimmons, apples, pears, and pomegranates, though the seasons are winding down.
I didn’t get a picture, but the chanterelle mushrooms were also particularly spectacular.
Can you still find fresh veggies in your city? What’s your favorite?
Today’s Purchases:
- Clementines (Olsen Organic Farm)
- Red Russian kale (Paredez Farms)
- Organic broccoli (Paradez Farms)
- Baby bok choy (Chue’s Farm)
- Fennel (Chue’s Farm)
- Shiitake mushrooms (Far West Fungi)
- Kiwi (Four Sisters Farm)
- Tofu (Hodo Soy Beanery)
- Three Africans (Blue Bottle Coffee)
you have local kiwis in san francisco?!?
We sure do! And they are absolutely amazing!
insane. this time of the year we have almost nothing, let alone kiwis or freshly made tofu 😉
btw, what do you define as ‘local’?
If the farmers drive their produce to the farmers market in the morning, then it’s local.
I had exactly the same idea this week and probably spent 60-70% of my usual budget. One thing I found interesting, it seems the cheaper the food, the more it weighs! My bags were so loaded down with cabbage, potatoes and squash that my shoulders are still sore!
Just to reiterate, shopping cheap is definitely just as tasty. I made Asian coleslaw last night with tofu, cashews, and maybe $1 worth of cabbage and it was the best dinner I’ve had in a while!
Awesome! Thanks for corroborating my story!
We nabbed some broccoli, carrots, onions, potatoes, apples, and a huge box of satsumas…all organic, local, and delicious! Now that I look at it it seems I’ll have to start getting some more variety in there next time!