“I’ve had a really hard day…”

“I went to all my workouts this week…”

“I ate a salad for lunch…”

“I’ve put up with my in-laws for four days and didn’t snap once…”

…I deserve it.

On the surface it seems to make sense. In so many parts of life good behavior is rewarded with some kind of treat, whether it was a sticker in kindergarten or a bonus at work. It’s natural to want to apply the same logic to the food you eat, especially if you’ve ever adopted a dieter’s mindset (or trained a puppy).

I’m here today to shatter this illusion.

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