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Bringing Unsexy Back (trust me, it’s worth it)

by | Nov 5, 2014

Photo by Scott Ableman

I’ll admit it, I have a soft spot in my heart for Justin Timberlake (even if it isn’t the genre of music I typically identify with). Maybe it’s because he’s one of the few child celebrities who grew up without becoming a complete headcase. Or maybe it’s his sweet dance moves. Who knows?

In any case, I have massive respect for someone bold enough to claim to bring sexy back, since I can’t recall a time when sexy ever went out of style (except maybe a brief period from 1993-95). JT must have incredibly high standards. And I respect that.

At the end of the day though, getting people excited about what’s sexy is pretty damn easy. Tesla cars and gold iPhones can’t be made fast enough to meet demand. Even at insanely high price points in a struggling economy, sexy still sells.

Not that this is a bad thing. Sexy plays a fun and important role in our lives and I’m the last one who’d wish it to go away.

The hard part is remembering that in certain situations (specifically, long-term goals) sexy isn’t usually the best option. But BOY is it tempting.

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