Why I’ll Never Tell You to Eat “Heart Healthy” Foods
If you want a glimpse of hell you needn’t look any further than my inbox. Every day, without fail, I receive dozens of pitches from people that would love to hijack my site to serve their own purposes.
Whether it’s PR firms trying to get me to mention their clients’ crappy products or spammy content marketers pitching horrible and pointless articles to get some SEO juice from a respected site. I’ve seen everything. You might not realize this, but one of my many jobs is to protect you guys from the onslaught of BS the internet is trying to hurl at you.
What’s interesting though is that so many of the guest post pitches I receive rely on exactly the same formula. It goes something like this:
_(insert number)_ Essential _(insert food or nutrient)_ for a Healthy _(insert body part)_
Clearly this formula works on many health and nutrition bloggers, or all the content marketing folks wouldn’t be using it. But it also embodies everything I despise about nutritionism and the misleading health advice we’ve been fed for the past half century.