Collards, Carrots and Lentils (click image for recipe)

Most people consider it common knowledge that healthy food is expensive and unhealthy food is cheap—that’s why we’re all so fat, right?

But for most people it does not need to be this way. Since I upgraded my healthstyle not only have I lost weight and become healthier, I have also managed to save more money.

How?

In a nut shell, I started cooking more at home.

It is a sad reflection on our culture that so many people rely on fast food for their daily sustenance, and my heart goes out to those who truly cannot afford better. But I contend that many of the bad decisions we make about food each day are more an issue of (perceived) convenience than price.

Last I checked burritos in San Francisco averaged over $5. And if you have properly set up your kitchen you will find it actually takes less time to cook a healthy meal than it does to place and fill your order at El Farolito.

Every penny counts in this brutal economy. Here are a few tricks you can use to save a buck and get a little healthier too.

10 Tips For Eating Healthy On A Budget

• Cook at home The most important change I made to save money was to turn cooking at home into my default option rather than rely on neighborhood eateries as my go-to cop out. Eating out is expensive, no matter which way you cut it.
• Shop on weekends If you already have fresh food in the fridge you will be more motivated to cook for yourself instead of going out and spending money. Make the habit of buying food ahead of time and you won’t be as tempted to waste money going out.
• Shop seasonally When choosing what to eat, taste trumps health 90% of the time. (That’s why you rolled your eyes when I suggested you eat fewer burritos.) If you really want to start eating healthy you must want to eat vegetables, and that will only happen if the ones you buy taste delicious. Seasonal, farm fresh produce can completely change how you feel about vegetables and fruits—it also tends to be the best deal in the produce section.
• Shop at the farmers market In my experience the best tasting produce in a chain grocery store is at Whole Foods. But if you have ever been shopping there you know what a dent it can put in your wallet (this does not apply to their non-fresh items, which are competitively priced and often cheaper than other stores). Rather than handing over your Whole Paycheck or settling for less than inspiring options at Safeway, do your weekly produce shopping at your local farmers market. If you shop intelligently (see below) you can get 2 meals for the cost of one burrito.
• Focus on leafy greens Leafy greens like kale, chard, collards, spinach and broccoli are some of the most nutritious, least expensive things you can buy. And this is true at any grocery store, not just the farmers market. Frequently, half a bunch of kale with some beans, grains and herbs is my entire dinner and costs around $1.50. It also takes less than 15 minutes to prepare. Can you beat that?
• Buy in bulk Canned beans are fine, but dried beans taste better and are way cheaper. Grains from the bulk bins at your local health food store are only pennies per serving. Cook these staples in large batches and save them in your freezer for cheap, quick and nutritious food anytime. This is also true of lentils. Just add some greens and you’re good to go.
• Eat less meat This is probably the easiest way to save money. Whether at the grocery store or at restaurants meat is always the most expensive thing on the menu. I do not advocate a vegetarian diet, but limiting meat to once or twice a week is an easy way to cut back on both calories and expenses. If you are worried about protein (you needn’t be) you can eat beans, eggs and lentils instead.
• Use fish from cans Fish is an important part of a healthy diet, but fresh fish can be expensive (especially the wild sustainable kinds). Canned salmon, sardines (boneless, skinless), smoked mackerel and anchovies are inexpensive alternatives for protein, vitamin D and omega-3 fatty acids.
• Make fruit dessert If you think the farmers market is expensive my bet is you spend most of your money on fruits. I am the first to admit that fruit can be very expensive, especially summertime berries and stone fruits. While I do recommend you invest in some high-quality farmers market fruit, it will be easier on your wallet if you consider fruit a treat.
• Think long term I am not arguing that buying every single food item at the farmers market is the cheapest way to shop, but it is almost certainly the healthiest. Our hedonistic tendencies may incline us toward cheap, greasy foods but you should consider what you are really paying for in the long run. Poor diet can be attributed to most cases of heart disease, diabetes, stroke, cancer and a generally difficult, painful life. And I probably don’t need to convince you that a farm fresh salad costs less than a hospital trip and a lifetime of medication. Healthy eating doesn’t have to be expensive, but unhealthy eating can cost you your life.

What are your favorite money saving tips for healthy eating?

This post was originally published on May 20, 2009.

Photo by WTL photos

It’s time to start holiday shopping for all the wonderful healthy foodies in your life. My goal this year was to be extra creative and come up with an interesting and useful mix of items that I personally adore. I also tried to hit a range of price points.

Hopefully there’s some stuff in here you wouldn’t have thought of on your own. Happy shopping!

The 2011 Summer Tomato Holiday Wish List

1. Fitbit ($99)

Paying more attention to my daily activity has been the most positive behavioral change I’ve made this year. Since the Jawbone Up is no longer an option, my pedometer endorsement this holiday season goes to the awesome Fitbit pedometer.

Though the web interface and social features aren’t the greatest, there is a beautiful simplicity in the Fitbit’s ability to show you your daily steps at the push of a button. The latest version also shows you how many flights you’ve climbed, a nice feature for those of us who pride ourselves on taking the stairs whenever possible. I wear mine everywhere.

2. Harsch Gairtopf Fermenting Crock Pot – 5 Liter ($119.95)

What better way to get more probiotics into your diet than doing your own lactofermentation? We’ve been making our own sauerkraut, pickles and kimchi at home using this 5 liter fermenting crock pot. The biggest worry when doing this stuff on your own is contamination. This device is clever because you fill the seal with water, which allows gas to escape but doesn’t allow any air inside.

We’ve tried several methods of fermentation at home, and this is by far our favorite. It is way easier than it sounds, and the sauerkraut we’ve made is superior to anything we’ve ever found at the store or the farmers market. Bye bye stomach aches.

3. Wild Fermentation: The Flavor, Nutrition and Craft of Live-Culture Foods, by Sandor Ellix Katz ($14.48)

If you do decide to dabble in home fermentation (or are just curious and want to learn more before trying it out) you should also pick up this book. It was recommended to me personally by Michael Pollan, and is the definitive and most accessible book on the subject.

4. Modernist Cuisine: The Art and Science of Cooking, by Nathan Myhrvoid ($450.15)

Arguably the most amazing food book ever created, Modernist Cuisine combines breathtaking photography with cutting edge science and foolproof recipes. Created by the former CTO of Microsoft, this ostentatiously 1% item is the epitome of awesome for the special foodie in your life.

5. Bodum Bistro Automatic Gravity Activated Salt and Pepper Grinder ($39.74)

This is admittedly a little ridiculous, but the way it works is clever and I think it would make a great gift, particularly for guys getting into cooking (my boyfriend thinks it’s the coolest thing in our entire the kitchen). Basically it is both a salt and pepper grinder that creates perfectly calibrated seasoning by just tilting it over your food. It works really well and I’ve liked it way more than I expected.

6. Sleep Mate ($54.95)

Few things are as valuable as a good night’s sleep. If you’ve ever had trouble sleeping, particularly if you’re sensitive to background noise, the Sleep Mate really can help by creating soothing, ambient background noise. It’s like a blanket for your ears.

7. Withings WiFi Body Scale ($159)

When this scale first came out a couple years ago I thought it was a joke. Why would anyone want their scale to tweet out their weight to the world? But while the social feature got the most attention in the press, it is an optional feature (I opted out) and the scale is actually really cool.

The Withings scale talks wirelessly to your computer, creating simple to understand graphical displays of your weight and body fat over time. It can even tell the difference between different people in the house just by stepping on it. I was skeptical of the body fat readings, but I’ve found them to be very similar to measurements I’ve had from hydrostatic testing. And as long as you weigh yourself at the same time every day in the same outfit (aka first thing in the morning in your birthday suit) then the readings are consistent and can be a great way to track progress over time.

8. Bodum Pavina Double-Wall Thermo Tea/Coffee Cup (set of 2, $14)

Not only do these insulated cups look amazing, they keep your tea or coffee remarkably warm without heating the glass enough to burn your hands. We swear by them.

9. Sous Vide Supreme ($399)

By far one of the coolest cooking methods around, sous vide gives you the ultimate control when cooking meats and vegetables. It’s pricey (though it has dropped about $100 in the past year), but if you can afford it and are obsessed with food it is a fabulous addition to the kitchen.

Related: You may also want to pick up the vacuum sealer ($129.99) and some vacuum bags ($19.99) to get started.

10. Nesco 700 Watt Food Dehydrator ($59.49)

Baked kale chips are good, but dehydrated ones are even better and last longer. With a food dehydrator you can make your own dried fruit, vegetables and even beef jerky to your own preferences (cranberries without sugar!). Definitely go with this higher-powered device over the cheaper ones, you’ll get more consistent results in way less time.

Need more ideas? Check out last year’s list.

What do you want for Christmas?

Photo by rick

“I don’t live in California and don’t have access to year-round amazing produce like you do. How am I supposed to eat healthy without a local farmers market?”

Not everyone is blessed with the kind of produce we have here in California, but that shouldn’t prevent you from eating healthy, delicious food year round. Although the local food movement is awesome and doing a tremendous amount to help people make better food choices, it isn’t a requirement for healthy eating.

Good produce can still be found in the winter. Here are 13 tips for eating healthy even if you don’t have a local farmers market.

How To Eat Healthy Without A Local Farmers Market

1. Shop in season, even if it’s from CA, FL or TX.

Though local food can taste amazing, it’s not the only place delicious food can come from. Buying foods that are in season but shipped from somewhere a little farther from home will taste better and be cheaper than food shipped from another hemisphere. Follow the seasons and let your local grocery store surprise you.

2. Learn to cook

Good produce will only get you so far if you don’t know how to prepare it. Follow food blogs, buy a cookbook from your favorite celebrity chef and get your hands dirty in the kitchen. The learning curve is short and the skills (and pleasures) will last you a lifetime.

3. Find dedicated produce marts

Big grocery stores and farmers markets are not the only options for fruits and vegetables. Look around town for smaller, dedicated produce marts. These will often have better selections than what’s offered at the local chain store.

4. Find natural stores

I used to avoid natural food stores because I always assumed they were too expensive and filled with weird, hippy foods. Though these things can sometimes be true, natural food stores are a great source of high-quality organic produce and other healthy foods.

5. Find ethnic grocers

Asian and Latino markets are fantastic resources for interesting, tasty and often very inexpensive produce. Everything they carry might not be organic, but healthwise it’s more important to eat a variety of produce than to be rigid about organic standards.

6. Buy vegetables

Vegetables are the basis of any healthy diet. If you can find any at all, you should buy and eat them.

7. Buy fruits

Citrus fruits from Florida and California are amazing in the winter, and ship well to almost anywhere. You should also be able to find some good pears and apples. Eat fruit, it’s nature’s candy.

8. Buy fish

One advantage of large grocery stores is they have the resources to ship fish safely from almost anywhere. Whole Foods in particular has an excellent seafood section, if you have one in your town.

Vegetables are not the only health food and fish is some of the highest quality protein and fat you can eat. Keep your eye out for wild fish varieties and try to avoid tuna and swordfish, which are high in mercury.

Read more on How to choose fish and seafood.

9. Buy legumes

Legumes (beans and lentils) are easy to store, easy to cook, taste delicious and are available everywhere year round. I recommend experimenting with dry beans and using a pressure cooker to prepare them. Check the bulk bins for the best deals.

10. Buy bulk grains

Oats, barley, brown rice, farro and quinoa are all relatively easy to find, particularly in the bulk sections of natural and regular grocery stores, and there’s a good chance you’ll find a lot more. Intact grains are filled with essential vitamins, minerals and fiber, and are effective at curbing sugar cravings.

11. Buy nuts

Local nuts are tasty, but only a bonus in a healthy foodie’s arsenal. Feel free to stock up on almonds, cashews, peanuts and pistachios no matter where they come from. Nuts are healthy and great for both cooking and snacking.

12. Survey the crisper case for interesting ingredients

Even in big chain supermarkets I’m often surprised at the variety of ingredients I find in the vegetable crisper. Pay close attention in this aisle and look for fresh herbs and ingredients like ginger. I’ve even found more exotic items like lemongrass and specialty mushrooms. Herbs and spices go a long way in making even non-local vegetables taste amazing.

13. Find the ethnic food sections and browse ingredients

Take your cooking to the next level by browsing the ethnic food sections for interesting ingredients. Most grocery stores have at least a small section specializing in Mexican, Chinese, Japanese, Thai, Indian and other ethnic foods. These are a great resource for new flavors and can give you inspiration for cooking the fabulous veggies you pick up from around town.

What are your tips for finding healthy foods without a local farmers market?

Originally published October 25, 2010.

I’m beside myself with excitement that the official Summer Tomato farmers market bag, Mercado, from Quirky Inc. is finally here!

It was nearly a year ago that I presented the Quirky design community with my farmers market problem. The issue when you buy ripe, seasonal produce from your local farmers market is that it’s extremely juicy and delicate, making it nearly impossible to get home safely in any standard soft bag. I had been using two bags and carrying tuppers and lids to help protect my most delicate items, but I knew there was a better way.

Quirky member Peter Wachtel created the winning design, and it is both cool and functional. A large compartment on the inner half of the bag holds your bigger, sturdier produce like kale, onions and cauliflower.

The outer half of the bag is composed of two smaller pockets made from a soft nylon mesh, which is held open and rigid by a wire frame. This prevents the sides of the bag from collapsing in and bruising softer items.

In addition there are several small pockets lining the inside of the nylon compartments that are ideal for cradling your most delicate items like peaches, pears and tomatoes.

The bag has a wide, adjustable strap and two deep side pockets that are ideal for your wallet, keys and shopping list. The outer parts of the bag are made from a thick, durable canvas that is attractive and comfortable.

I’m totally in love.

Mercado is currently in the presale stage. The way Quirky works is that a product must collect a minimum number of orders before it goes into official production. If you place your order(s) now you’ll get the bag for a discounted price of $19.99.

It will retail at $24.99, so you’ll save some cash by ordering early. Obviously you won’t be charged unti the bag actually goes into production.

Lastly, you can earn 10% on any sales you refer to Quirky for the bag. Just use the referral link they give you when you click “Spread the word and earn 10% on sales!” Help us get the bag made and make some money in the process. Woohoo!

Place your order here

Thanks for your support!

Photo by Vvillamon

Most people know instinctively to avoid bruised or blemished produce, but there is much more involved in the art of choosing fruits and vegetables.

While buying fresh food is always a little bit of a craps shoot (and not every rule will apply to every piece of produce), these tips will give you the basic skills you need to hold your own at the farmers market.

What To Look For When Picking Produce

1. Bright color

After you’ve checked for bruises, blemishes and pests (harder to see on vegetables like cauliflower and cabbage, so double check), look for fruits and vegetables with the brightest, most inviting colors. The tastiest, vine-ripened produce should be vibrant, with its skin entirely saturated with color. If the item has a dull color or whitish sheen that means it is either not fully ripe or was deprived of sun or nutrients.

For fruits like cherries look for stems that are green instead of brown, since these fruits will be fresher.

2. Heavy weight

Generally you want to pick produce that is the heaviest relative to the rest of your options. Light weight produce is more likely to be dry and mealy, but heavier produce will be juicy and crisp.

The best way to tell is to pick up two similarly sized fruits, one with each hand. After you’ve tried a few it will be obvious that certain fruits are much heavier than the rest, and those are your best bets. This applies to both fruits and vegetables, but mostly to fruits.

3. Firm, but not hard

Because the best produce is moist and juicy (see point #2), it should also be perfectly plump. This means that it will be firm to the touch—think crisp and succulent—but not hard, squishy or limp.

While the perfect amount of firmness will vary for each type of produce, comparing within the batch can be very informative. For soft fruits, gently picking a piece up should tell you if it’s too soft or hard.

For vegetables with stalks like carrots and broccoli, be sure the ends don’t give too much when you try to bend them (but don’t try too hard or they might snap).

While this tip works as a general rule, keep in mind that it doesn’t apply to everything. Figs, for example, are better very soft, as are certain kinds of persimmons.

4. Fragrant aroma

Probably the most telling test of the quality of your fuit is how it smells. Unripe fruits smell like nothing, or at best the cardboard it was packed in. But ripe produce almost always smells faintly (and often overwhelmingly) of how it is supposed to taste.

Hold the part of the fruit that was attached to the stem close to your nose and breathe deeply. Compare a few of your options. The strongest smelling fruit will be the most ripe and ready to eat immediately. If you’d like your fruit to last for a few days, it is best to go with a piece that still smells good, but has a less overwhelming scent.

It’s also worth smelling your vegetables, though this tip does not apply to them all (eggplant is a notable exception). Green leafy vegetables and herbs are particularly fragrant. But even carrots, artichokes and squash can have a distinctive smell. Peppers are my personal favorite.

What are your tips for picking perfect produce?

Wild Alaskan Salmon

Natalie Mann is the founder of Ambrolio Foods, a website dedicated to delicious and healthy foods. A nutritionist with a degree from Cornell University, Natalie has spent decades working in the food industry. As a parent with two sons, she also has firsthand experience with finicky eaters, dairy allergies, and gluten intolerance.

5 Tips for Buying the Freshest & Most Sustainable Salmon

by Natalie Mann

Buying salmon used to be easy.

Fresh-fished salmon was abundant, prices were reasonable, and warnings about overfishing, water pollution, and PCBs weren’t making headlines.

In 2011, all that has changed.

More than half of the salmon purchased in the United States comes from fish raised in man-made farms. Prices are much higher, and sustainability and safety are pressing concerns.

To lend insight into your next salmon purchase, here’s a quick guide for buying the freshest and most sustainable salmon possible.

5 Tips For Buying The Best Salmon

1. Fresh fish, including salmon, should NOT smell.

If the fish counter and surrounding area smells ‘fishy,’ walk away and don’t make a purchase.

If you don’t detect any odors at the counter, but your salmon smells fishy when you open the package at home, return it.

2. Fresh salmon should glisten, not look dull.

Salmon should look bright and shiny. Its flesh should be firm, clean, and evenly colored. Natural white marbling on the fish is an indicator of good omega-3 fatty acids. (See photo)

3. Wild Alaskan salmon is the most eco-friendly.

Many resources, including the Environmental Defense Fund, cite wild Alaskan salmon as the most sustainable choice. Fresh, frozen at sea, and canned salmon from Alaska are all good options.

4. Fresh, wild Alaskan salmon is a seasonal item.

In Alaska, the salmon fishing season starts in May and ends by late-October. Outside of this time you will only find good smoked or canned salmon.

5. Farmed Atlantic salmon should be avoided.

Farmed salmon are raised in large, densely packed pens that pollute surrounding waters with waste and chemicals. In addition, farmed salmon are more prone to illness in crowded net-pens, and antibiotics are often used to treat disease.

Farmed salmon have elevated levels of PCBs. The Environmental Defense Fund has issued a warning to limit the consumption of Atlantic salmon. This warning pertains to everyone, but is particularly important for young children. See the EDF site for specific details.

Conclusions

• In 2011, our salmon choices impact our oceans as well as our bodies.
• At the seafood counter, ask questions. Farmed or wild? Previously frozen? How fresh – delivered when?
• At restaurants, ask if the salmon is delivered daily and whether it’s wild or farmed.

What do you consider when buying salmon?

Vegetables

“How do you store fruits and veggies so they don’t go bad? It seems like I can never keep things fresh…”

I employ several different strategies to keep my produce in good condition until I’m ready to eat it. Here are my tricks for buying, cooking and maintaining the freshest fruits and vegetables.

Shop Regularly

Although it is probably self-evident, I think it is important to state that the freshest vegetables are the ones you bought today. They are even fresher if you get them at the farmers market (picked yesterday) rather than a grocery store that imports produce from around the world. In order to keep fresh vegetables and fruit in the house and eat healthy, you must shop for produce and groceries at least once a week.

Download my free guide for more tips on How To Get Started Eating Healthy.

Shop Strategically

This is my true secret to keeping food fresh. Different foods have different shelf lives, and you can take advantage of this fact when planning your meals for the week. Always make sure you buy a few robust vegetables for your Thursday and Friday night dinners (or try to schedule your restaurant dates for later in the week).

Cruciferous vegetables (both leaves and roots) store the best and can last well over a week in the crisper. Examples of cruciferous vegetables are broccoli, kale, collards, cabbage, chard, cauliflower and brussels sprouts. Root veggies include carrots, beets, parsnips, sunchokes and potatoes.

Summer squash can last for many days in a dry plastic bag in the crisper, and winter squash can last weeks on a shelf. Eggplant has a shelf-life similar to summer squash and can be stored in the same manner. I’ve heard eggplant keeps even better outside the fridge, but I’ve never tried.

Delicate vegetables like lettuce, spinach and other spring greens are not as robust and should be eaten more quickly. Juicy fruits like berries, stone fruits and even tomatoes are more time sensitive and should be incorporated into meals earlier in the week.

Cook Intelligently

Having a rough idea of what meals you are going to make during the week can help you keep veggies fresh in several ways. In addition to planning your dishes around which vegetables last the longest, you can also prepare large batches of food early in the week then freeze or refrigerate the leftovers to eat later.

Avoid over-shopping by buying ingredients to use in multiple different dishes, rather than buying extra items for vastly divergent menus. For example, rather than purchasing red peppers for a stir fry and radishes for a salad, you can skip the radishes and add your extra pepper to your salad instead.

When buying herbs, I like to get one bunch of Italian parsley (it keeps a long time and is incredibly versatile) and only one bunch of a more delicate herb like thyme or cilantro. With this strategy you can explore recipes of different cuisines that utilize similar ingredients. For instance, if I have cilantro I may make Mexican food one night and a Vietnamese dish another night. Both incorporate fresh vegetables and herbs, but the flavor profiles of these cuisines are entirely different.

This is where it comes in handy to have a well-stocked pantry–go beyond the basics and learn to work with ingredients like fish sauce, coconut milk or quinoa. This is a great way to delve into a cuisine and explore different flavors.

Store Properly

Proper food storage can also go a long way in keeping your produce as fresh as possible. Generally speaking, most vegetables maintain their crispness best in the aptly named refrigerator compartment, the crisper. Crispers have different humidity settings than the rest of the fridge and are optimized for vegetables.

I find that leafy greens and herbs keep best in dry plastic bags or tuppers. When you get home with a large bag of salad greens from the farmers market, rinse them clean and spin them in a salad spinner. Let them sit out for an hour or so to completely dry, then put them in large tuppers to store for the week. With this strategy the crisper is not necessary.

Most fruit (including tomatoes) I keep outside the refrigerator to protect the taste, but berries are an exception. I have had fantastic luck using a reader’s suggestion to keep berries in a jar or tupper with the lid closed tight. I always put my berries away immediately after getting them home, trying to handle them as little as possible to keep any mold or bacterial spores out. I try to roll the berries into their new container without actually touching them with my hands. I buy berries much more often now

Revival Techniques

Sometimes despite your best efforts you end up with a wilted head of lettuce or a floppy bunch of basil. But if wilting is your only problem and the plant looks otherwise edible (still green and free of mold), all is not lost!

The reason plants wilt is they lose water from their cells to the environment through osmosis. But the osmotic properties of leaves can be used to your advantage. You can revive wilted greens by submerging them in a bath of cold water for 30-60 minutes, which replenishes the water in the leaves and allows them to regain their crispness! It is astounding how much they will perk up.

I learned this trick from a friend and fellow scientist–one of the many advantages of being a little nerdy.

Mold is another issue when storing fruits and vegetables, but you can sometimes salvage a batch of food if you catch it early and carefully remove all traces of it to keep it from spreading to the rest of your produce (this may involve finding a new container for the uncontaminated portion). Remember, mold is a living, growing thing that breeds more of itself. Keeping foods in sealed containers and touching them as little as possible with your hands can help control it.

Finally, fruits produce gases that cause neighboring fruits to ripen more quickly. If you have something that is perfectly ripe or over ripe, you may want to keep it away from the rest (unless of course you want the nearby fruit to ripen faster). Likewise, keeping fruits in bags will trap the gases and cause them to ripen more quickly.

Conclusion

With a few tricks and a strategic plan it is possible to keep fresh fruits and vegetables in the house for an entire week. Beyond that it is a little tough if you want your food to be truly fresh.

How do you keep your veggies fresh?

This article was originally published June 22, 2009.

Photo by {Guerrilla Futures | Jason Tester}

Long time readers know that I’m a huge fan of today’s guest blogger, Dr. Yoni Freedhoff, and his pithy and entertaining blog Weighty Matters.

Today Yoni is educating us on the evil ways of “nutritionism” and teaches us how to protect ourselves from it’s clutches.

Dr. Yoni Freedhoff, MD, founder and Medical Director of the Bariatric Medical Institute in Ottawa, dedicated to the (nonsurgical) treatment of overweight and obesity since 2004, is often called a “nutritional watchdog” for his advocacy efforts for improved public policies regarding nutrition and obesity. Dr. Freedhoff regularly speaks to the national media, before medical boards and even in front of the Canadian House of Commons. His daily blog Weighty Matters, was voted the top Canadian Get Healthy blog of 2011 by Reader’s Digest’s Best Health magazine.

You can follow Dr. Freedhoff on both Twitter and Facebook.

Nutritionism 101

by Yoni Freedhoff

“Nutritionism” is the enemy of healthy eating.

The term “nutritionism” refers to the notion that specific properties of foods are sufficient to make them healthy, and is what makes some people forget that zero-trans-fat Oreos are, and always will be, just cookies.

To put it bluntly, nutritionism sells. And it works by convincing you junk food is healthy.

The 4 most common ways nutritionism is used to sell food products are by means of added nutrient, formal ingredient, cooking style, and implied benefit.

Let’s start with some examples.

The Added Nutrient

Many products claim that the addition of a specific nutrient transforms it into something healthy. Common added nutrients are Vitamin D, plant sterols and omega-3 fatty acids.

For example, Sara Lee’s Soft and Smooth Plus DHA (Omega-3) fortified white bread advertises that it’ll help your children’s brains to develop. However, to consume the DHA equivalent of just 2.5oz of salmon (a small serving), your child would need to consume 13.5 loaves or 268 slices. That’s right, a single slice of this slippery bread has as much omega-3 as a piece of salmon 1/12 the size of a pea.

Implied Benefit Nutritionism

Implied benefit takes advantage of public perception and media hype. A product need not claim any actual benefit, but it will usually have a buzzword, and some foods have themselves adopted the air of health.

The cereal aisle provides an example that hits all the right sales notes: Kellogg’s Fiber Plus Antioxidants Berry Yogurt Crunch.

How could that not be healthy?

Fiber is good for you, and now we’ve got the added benefit of berries, yogurt and of course the magical antioxidants! The box does not actually come out and say that this cereal will protect you against cancer, and for Kellogg’s—the same company that recently settled a lawsuit brought on by their Cocoa Krispies packaging which promised to improve your child’s immunity—that’s a big deal.

Such a big deal in fact that their PR department went out of their way to point it out.

Sadly, no claim need be made (which normally requires approval by a regulating agency), as implied benefit nutritionism does the job for them.

So what’s going to fill your bowl if you are among those fooled by the implied benefits of fiber, antioxidants, berries or yogurt.

An astounding 82 ingredients make up a cup of Kellogg’s Fiber Plus Antioxidants Berry Yogurt Crunch, including 3 teaspoons of sugar (combined from 12 different sources) and 6 different artificial colors, including one that in the EU would require a warning label.

The Chip Aisle

A quick waltz down the chip aisle will bring you face to face with “whole-grain” chips. Almost every brand has a version nowadays. Pick up a bag of “Multigrain Tostitos” thinking they’re healthier and your chips will have the same amount of dietary fiber and 7% more calories per chip compared to regular Tostitos.

If you see “baked” chips, you have come across a cooking style claim. But while your Baked! Tostitos will give you marginally fewer calories, they make up for it with nearly 20% more sodium.

But so what? 7% more calories isn’t such a big deal for one small snack, and for most of us, the sodium won’t matter much either.

But what if you ate twice as many baked or whole-grain chips thinking they were healthier?

Enter the Health Halo.

Health Halos

Health halo is a term coined by Cornell’s Dr. Brian Wansink that refers to the phenomenon of eating more, liking more, or buying more of an item due to its perceived healthfulness.

He uses the term broadly in that it can apply to front of package labels, health claims, as well as common perceptions (like Subway being thought of as a healthier restaurant than McDonald’s).

Wansink has shown low-fat labelling leads people to underestimate the product’s calories, with one of his experiments demonstrating subjects dramatically underestimating calories in low-fat labeled M&M’s. In another experiment capitalizing on the public perception that Subway serves “healthier” fare than McDonald’s, he demonstrated Subway’s fast food patrons eat more calories than those of McDonald’s. Likewise more recent research has shown the term “organic” leads people not only to underestimate calories in organic foods, but also to say they have better flavor and are worth a higher price.

Bottom Line

Food manufacturers are all too happy to pander to nutritionism, since not only does it help to sell food, but you’ll even pay a higher price for it.

The good news is that protecting yourself is easy. Anytime you see a health claim: a highlighted ingredient, added nutrient, implied health benefit, or a special cooking style, take that as your grocery store cue to actually take a moment or two, and read the label.

First compare the “healthier” product to its regular counterpart. If there’s not much of a difference, I’d grab the fully-leaded version. If there is a difference, make sure it’s a difference that matters to you and that you’re not simply trading off one minor nutritional shortcoming for another.

And if it has more ingredients than you think it deserves, or multiple words you can’t pronounce, just walk away.

Ultimately if a food needs to convince you that it’s healthy, it’s probably not.

Of course if you don’t want to bother with labels there’s an even easier way and it fits wonderfully with Summer Tomato’s message: Eat “F”ood. That’s capital “F” food. Real food. Whole ingredient food. Food you have to cook yourself, where cooking isn’t simply stirring ingredients together or reheating a box.

Think of it as you versus the processed food industry. Don’t let them win.

How has nutritionism fooled you?

Photo by evelynishere

Food shopping can be intimidating, especially if cooking is new to you.

A common approach to this problem is to pick your recipes beforehand, make a list of what you need and then shop until everything from the list is in your basket. But being comfortable shopping without a list is a valuable skill worth adding to your healthstyle toolkit.

Lists can come in handy, especially when you’re planning a large meal or event where organization is essential. But at a farmers market, shopping lists aren’t nearly as useful.

You can never be 100% certain of what you’re going to find at the market each week. Sure there are things you can usually count on (I know I can find kale at my market year round), but having a long catalog of ingredients for a particular recipe is likely to be frustrating.

A shopping list you can’t fulfill will leave you scrambling, running around the market looking for absent ingredients or inferior substitutes. No fun. The last thing you want to do is turn the farmers market into a source of anxiety.

Still the best reason to avoid lists at the farmers market is that discovering new and interesting foods is what makes shopping there such a treat. It takes an open mind and curious eyes if you hope to find the next tree tomato.

So how do you free yourself from the shackles of shopping lists without ending up with a pile of random vegetables and no obvious meals?

When shopping at a farmers market, the best meal planning strategy combines both structure and flexibility. Start with an idea of what you want to accomplish, then let the season’s offerings nourish your spirit of adventure and round out your menus.

Meal Planning at the Farmers Market

Step 1. Quantify

Think about how many meals you want to get from your purchases (e.g. 4 dinners, 5 lunches), and be sure to have that many main course ideas (vegetables being the centerpiece) given that a few will probably repeat.

At this point it is okay to have one or two things in mind you know you want to make, but the rest of your meals should be inspired by wandering through the aisles and seeing what catches your eye.

Step 2. Visualize

As you discover which foods will be the focal points of your meals, start to think about how you might like them cooked (even if you don’t know how). Think about what other flavors usually taste good with what you’re buying–consider herbs (parsley, thyme, mint, cilantro, etc.), proteins (meats, fish, eggs, legumes) and side dishes.

If you can’t think of anything, try to remember how these foods have been served to you in a restaurant. If you still aren’t sure what other flavors would be a good choice, ask the vendor you are buying from. Farmers are usually pretty good at cooking the foods they grow.

Step 3. Consolidate

For all the different ideas you had for meals, think of those with common flavors. Look for similarities between the dishes and overlapping ingredients. For example, most dishes will need some kind of onion, garlic or both. The farmers market is also a great place to get herbs and spices.

Look around and see what is available, purchasing the ingredients that are the most versatile. Flavors that can be included in several different dishes also give you the flexibility to change up your meal plans in middle of the week if you are suddenly struck with inspiration.

Step 4. Collect

As your ideas solidify, be sure to collect all the elements you need. iPhone apps can be particularly helpful with this if you want to double check ingredient lists. Because most popular recipes are born from available seasonal ingredients, it is likely you will find everything you need while shopping at the farmers market. If not, you might need to pick up the rest of your ingredients at a regular grocery store–not the end of the world.

To make sure you don’t forget anything, think about each dish individually and deconstruct each of the elements in your mind. This will jog your memory if you forgot to grab a lemon or some garlic.

Step 5. Plan

It is good to have a rough idea of when you are going to eat each of the meals you visualized. Some vegetables hold up better than others over the course of a week in the refrigerator. Plan to eat the most delicate produce in the first day or two, and save the hearty kale and broccoli for later in the week. Here are some tips to keep produce fresh.

Conclusion

Creative shopping without lists takes some practice, but you don’t have to be a master chef or flavor expert to get it right. When cooking with delicious, seasonal ingredients you can’t go wrong with simplicity. Start with the basics and work your way up as you get more comfortable in the kitchen and at the market.

Do you use shopping lists?

Originally published January 20, 2010.

Grocery shopping has never been more confusing than it is in 2011.

With conflicting nutrition information coming at us from all sides, navigating the supermarket can feel as impossible as doing long division while juggling loaded bear traps. It’s neither fun nor safe.

To help you find real food within the endless labyrinth of junk, I’ve put together this handy flowchart for your use and amusement. Consider it your supermarket GPS. If you ever get lost, just start back at the top.

Alternatively you can just ditch the supermarket altogether and head to the farmers market like I do.

Please feel free to share this with friends

May the food be with you.